Importance of Perfect Website Structure

Is your website getting listed in first page of the search engine result when searched for the important keywords of your website? Is your website getting a satisfactory relevant traffic? If the answer to both these questions is “NO”, then you require improving the website structure of the website which can be done with the help of web design services and SEO services. These both services integrated together can make a website popular and attract relevant traffic through the search engines. Opal Infotech has listed out few aspects which can improve the website structure helping to grow an online business in an effective manner.

• The website URL should be as simple as possible. It should be easy to understand for users and search engines both. For example a URL like http://www.webmasterindia.com/web_design.htm is always better than http://www.webmasterindia.com/index.php/?id=125&product=1&cat=6. It is always better if the URL contains the keywords which are relevant to the page because it the search engine reads the URL and your website can get higher rankings in search engines through those keywords. The website URL is displayed below the title and the snipped in the search engine results, so having a keyword relevant to the website in the anchor text will always benefit the website as far as search engine ranking is concerned. It is a common human psychology that the URLs containing words are friendlier to the users than the numbers and special characters. The URLs which are not user friendly have less chances of getting clicked than the URLs which are user friendly.
• Always use simple navigation structure in the website because it helps the user to search information on the website quickly and easily. It is always better to use hierarch structure and text content for the links on the website instead of buttons. The buttons are the images, which are not readable for the search engines. Whereas, the text content is easily read by the search engines, which is quite search engine friendly. If your website is containing hundreds of pages, then you can use “breadcrumb list” which is present in the row form at top or bottom of the website. The “breadcrumbs” provides easy navigation to the users and they can move from last page to first page or any middle page easily. The pages which are frequently visited by the users should be kept first in the navigation list.
• It would be better if you prepare two sitemaps for a website, one for search engine spiders and another for users. One special page which contains all the links of the website can be prepared which is very useful for the visitor, as he/she can move to any page from that sitemap. Another sitemap would be the Google Sitemap which is sitemap.xml, which can be generated automatically with the help of Google Sitemap software available on the internet. After generating the sitemap.xml, the file is uploaded on the root folder of the website. The sitemap.xml, enables the search engine crawlers to crawl and index the website.
• If any of the page has been removed from the website or has been renamed, then a 404 page appears which gives the message that “the page doesn’t exist”. In that case, a 404 page should be designed in such a way that even if a user lands up on that page can navigate to other pages easily. Just you need to ensure that the 404 page should not be crawled and indexed by the search engines.